ORGANIZACIÓN IVP, founded in 1976, it is a company devoted to specialized Market Investigations.

OBJECTIVE
To provide practical information (Solutions) for the Client, based on Specialized Market Investigations.

WE ASSURE
QUALITY in our service and our commitment in obtaining TRUSTWORTHY results.
RIGOROUS controls in the execution of all stages of the Investigations.
EFFICIENCY in the delivery of the results.
CONFIDENTIALITY in the Design Process and Data Processing (Both done exclusively within our company).

 
 
 

MARKETING:
Consumption/ Services
Product (Name/ Packing/ Price/ Tracking
Market maps
Client Satisfaction
Distribution
Use/ Consumption Habits
Attitudes
General Study of the Consumer
Audits/ Volumes
Share

OPINION:
Opinion
Image

BANKING
Banking Institutions
Financial Institutions
Service Satisfaction

 

COMMUNICATION:
Pre/ Post-Campaign testing
Concept evaluation
Habits to Media Exposure
Recall/ advertising Breakthrough

INTEGRAL INVESTIGATION SERVICES
Field work
Processing
Analysis
Presentations

OTHER AREAS
Consumers panel/ Data Bases
Mailing
Sampling
Sales Promotions' efficiency
Telephonic Interviews

 
Established in 1975
Pioneers in the Checkup of Advertising Media
Official Source of Statistics of Advertising Investments in Venezuela
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MAIN SERVICES:
Advertising checkup in the media: TV, Press, Radio and Exteriors (Billboards)
Monthly and Daily Summaries of Advertising Investment by: Category to which the product or service belongs to, its Advertiser or Manufacturer, Brand and Media where it is announced
Annual Summary of Advertising Investment in Venezuela
IVP Systems: Software development for different areas of Advertising
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INFORMATION AND ATTENTION TO THE CLIENT:
President: Mr. Camilo Juviño B.
Directress: Srta. Angelica Muñoz
Telephones: (582) 263.2954/ 263.8815/ 263.0821
Fax: (582) 265.7279
 
Instituto Venezolano Publicitario - IVP
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