ORGANIZACIÓN IVP, founded in 1976, it is a company devoted to specialized Market Investigations.

OBJECTIVE
To provide practical information (Solutions) for the Client, based on Specialized Market Investigations.

WE ASSURE
QUALITY in our service and our commitment in obtaining TRUSTWORTHY results.
RIGOROUS controls in the execution of all stages of the Investigations.
EFFICIENCY in the delivery of the results.
CONFIDENTIALITY in the Design Process and Data Processing (Both done exclusively within our company).

 
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Marketing Technician - ISUM
Department of Marketing Colgate - Palmolive (1969 - 1971)
Founder - President of the Instituto Venezolano Publicitario (IVP) 1975
Founder - President of the Asociación Venezolana de Marketing (AVM) 1986
President of the Federación Latinoamericana de Marketing (FELAM) 1997

 
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Marketing Technician (ISUM)
Manager of Marketing Investigations C.A. Tabacalera Nacional (1980 - 1986)
General Manager Jesús Aponte & Asociados Venezuela (1987 - 1988)
Executive Vice-President OIVP - 1989

 

Over six decades of accumulated experience.
1.000 Investigation projects.

 

 
 
  ESTADO ZULIA
Total Population: 3.014.938
Percentage of Population over National total: 13,1%
Urban Population: 2.697.132
Rural Population: 317.806
Male Population: 1.496.442
Female Population: 1.518.496
Over 15 years old: 1.957.299
 

Capital: Maracaibo
Capital's Population: 1.534.575
Percentage over the sum total Population of State Capitals: 6,67%
Capital's Population plus Metropolitan Areas: 1.725.534
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 7,50%

Total Population of the Country: 23.007.120
Total Urban Population:19.806.097
Total Rural Population:3.201.024
Total Male Population:11.581.729
Total Female Population:11.425.391
Total Population over 15 years old:14.936.234

Total Population of Capitals:8.800.223
Total Percentage of Population in Capitals:38,25%
Total Population Metropolitan Areas and Capitals:12.104.046
Total Percentage of Population in Metropolitan Areas and Capitals:52,61%
Total Population of Rest of the Country: 47,39%
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ESTADO LARA
Total Population: 1.506.045
Percentage of Population over National total: 6.5%
Urban Population: 1.223.800
Rural Population: 282.245
Male Population: 756.987
Female Population: 749.058
Over 15 years old: 977.7250

Capital: Barquisimeto
Capital's Population: 766.137
Percentage over the sum total Population of State Capitals: 3,33%
Capital's Population plus Metropolitan Areas: 943.292
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 4,10%
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ESTADO YARACUY
Total Population: 492.517
Percentage of Population over National total: 2,1%
Urban Population: 397.635
Rural Population: 94.882
Male Population: 252.263
Female Population: 240.254
Over 15 years old: 319.742

Capital: San Felipe
Capital's Population: 82.826
Percentage over the sum total Population of State Capitals: 0,36%
Capital's Population plus Metropolitan Areas: 115.036
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,50%
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ESTADO COJEDES
Total Population:244.948
Percentage of Population over National total: 1,1%
Urban Population: 194.662
Rural Population: 50.286
Male Population: 126.128
Female Population: 118.820
Over 15 years old: 159.020

Capital: San Carlos
Capital's Population: 64.420
Percentage over the sum total Population of State Capitals: 0,28%
Capital's Population plus Metropolitan Areas: 92.028
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,40%
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ESTADO FALCON
Total Population: 723.452
Percentage of Population over National total: 3,1%
Urban Population: 530.429
Rural Population: 193.023
Male Population: 359.643
Female Population: 363.806
Over 15 years old: 469.665

Capital: Coro
Capital's Population: 158.749
Percentage over the sum total Population of State Capitals: 0,69%
Capital's Population plus Metropolitan Areas: 184.057
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,80%
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ESTADO CARABOBO
Total Population: 1.965.016
Percentage of Population over National total: 8,5%
Urban Population: 1.927.973
Rural Population: 37.043
Male Population: 983.764
Female Population: 981.252
Over 15 years old: 1.275.689

Capital: Valencia
Capital's Population: 1.148.055
Percentage over the sum total Population of State Capitals: 4,99%
Capital's Population plus Metropolitan Areas: 1.311.406
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 5,70%
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ESTADO PORTUGUESA
Total Population: 775.653
Percentage of Population over National total: 3,4%
Urban Population: 507.702
Rural Population: 267.952
Male Population: 403.067
Female Population: 372.586
Over 15 years old: 503.554

Capital: Guanare
Capital's Population: 105.833
Percentage over the sum total Population of State Capitals: 0,46%
Capital's Population plus Metropolitan Areas: 138.043
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,60%
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ESTADO TRUJILLO
Total Population: 575.016
Percentage of Population over National total: 2,5%
Urban Population: 392.843
Rural Population: 182.174
Male Population: 289.764
Female Population: 285.252
Over 15 years old: 373.301

Capital: Trujillo
Capital's Population: 41.413
Percentage over the sum total Population of State Capitals: 0,18%
Capital's Population plus Metropolitan Areas: 41.413
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,18%

Total Population of the Country: 23.007.120
Total Urban Population:19.806.097
Total Rural Population:3.201.024
Total Male Population:11.581.729
Total Female Population:11.425.391
Total Population over 15 years old:14.936.234

Total Population of Capitals:8.800.223
Total Percentage of Population in Capitals:38,25%
Total Population Metropolitan Areas and Capitals:12.104.046
Total Percentage of Population in Metropolitan Areas and Capitals:52,61%
Total Population of Rest of the Country: 47,39%
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ESTADO TACHIRA
Total Population: 989.054
Percentage of Population over National total: 4,3%
Urban Population: 755.965
Rural Population: 233.089
Male Population: 496.152
Female Population: 492.902
Over 15 years old: 642.094

Capital: San Cristobal
Capital's Population: 280.687
Percentage over the sum total Population of State Capitals: 1,22%
Capital's Population plus Metropolitan Areas: 437.135
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 1,90%
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ESTADO MERIDA
Total Population: 712.745
Percentage of Population over National total: 3,1%
Urban Population: 583.127
Rural Population: 129.618
Male Population: 361.680
Female Population: 351.065
Over 15 years old: 462.714

Capital: Mérida
Capital's Population: 213.966
Percentage over the sum total Population of State Capitals: 0,93%
Capital's Population plus Metropolitan Areas: 299.093
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 1,30%
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ESTADO BARINAS
Total Population:551.359
Percentage of Population over National total: 2,4%
Urban Population: 373.330
Rural Population: 178.030
Male Population: 283.997
Female Population: 267.362
Over 15 years old: 357.943

Capital: Barinas
Capital's Population: 193.260
Percentage over the sum total Population of State Capitals: 0,84%
Capital's Population plus Metropolitan Areas: 207.064
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,90%
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ESTADO APURE
Total Population: 424.752
Percentage of Population over National total: 1,8%
Urban Population: 258.550
Rural Population: 166.202
Male Population: 216.980
Female Population: 270.772
Over 15 years old: 275.749

Capital: San Fernando
Capital's Population: 92.028
Percentage over the sum total Population of State Capitals: 0,40%
Capital's Population plus Metropolitan Areas: 138.043
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,60%

Total Population of the Country: 23.007.120
Total Urban Population:19.806.097
Total Rural Population:3.201.024
Total Male Population:11.581.729
Total Female Population:11.425.391
Total Population over 15 years old:14.936.234

Total Population of Capitals:8.800.223
Total Percentage of Population in Capitals:38,25%
Total Population Metropolitan Areas and Capitals:12.104.046
Total Percentage of Population in Metropolitan Areas and Capitals:52,61%
Total Population of Rest of the Country: 47,39%
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DISTRITO FEDERAL
Total Population: 2.282.299
Percentage of Population over National total: 9,9%
Urban Population: 2.258.462
Rural Population: 23.837
Male Population: 1.128.427
Female Population: 1.153.872
Over 15 years old: 1.481.670

Capital:Caracas
Capital's Population: 2.319.118
Percentage over the sum total Population of State Capitals: 10,08%
Capital's Population plus Metropolitan Areas: 3.543.096
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 15,40%
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ESTADO MIRANDA
Total Population: 2.445.233
Percentage of Population over National total: 10,7%
Urban Population: 2.342.783
Rural Population: 112.450
Male Population: 1.237.040
Female Population: 1.218.193
Over 15 years old: 1.593.938

Capital:Los Teques
Capital's Population: 181.756
Percentage over the sum total Population of State Capitals: 0,79%
Capital's Population plus Metropolitan Areas: 207.064
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,90%
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ESTADO ARAGUA
Total Population: 1.412.776
Percentage of Population over National total: 6,1%
Urban Population: 1.358.514
Rural Population: 54.262
Male Population: 706.230
Female Population: 706.546
Over 15 years old: 917.175

Capital: Maracay
Capital's Population: 450.940
Percentage over the sum total Population of State Capitals: 1,96%
Capital's Population plus Metropolitan Areas: 1.012.313
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 4,40%
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ESTADO GUARICO
Total Population: 610.930
Percentage of Population over National total: 2,7%
Urban Population: 461.290
Rural Population: 149.640
Male Population: 309.658
Female Population: 301.272
Over 15 years old: 396.616

Capital: San Juan de los Morros
Capital's Population: 85.126
Percentage over the sum total Population of State Capitals: 0,37%
Capital's Population plus Metropolitan Areas: 92.028
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,40%

Total Population of the Country: 23.007.120
Total Urban Population:19.806.097
Total Rural Population:3.201.024
Total Male Population:11.581.729
Total Female Population:11.425.391
Total Population over 15 years old:14.936.234

Total Population of Capitals:8.800.223
Total Percentage of Population in Capitals:38,25%
Total Population Metropolitan Areas and Capitals:12.104.046
Total Percentage of Population in Metropolitan Areas and Capitals:52,61%
Total Population of Rest of the Country: 47,39%
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ESTADO ANZOATEGUI
Total Population: 1.087.340
Percentage of Population over National total: 4,7%
Urban Population: 950.843
Rural Population: 136.497
Male Population: 552.857
Female Population: 534.483
Over 15 years old: 705.902

Capital: Barcelona
Capital's Population: 138.043
Percentage over the sum total Population of State Capitals: 0,60%
Capital's Population plus Metropolitan Areas: 552.171
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 2,40%
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ESTADO SUCRE
Total Population: 803.260
Percentage of Population over National total: 3,5%
Urban Population: 632.107
Rural Population: 171.153
Male Population: 407.850
Female Population: 395.410
Over 15 years old: 521.477

Capital: Cumaná
Capital's Population: 269.183
Percentage over the sum total Population of State Capitals: 1,17%
Capital's Population plus Metropolitan Areas: 299.093
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 1,30%
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ESTADO NUEVA ESPARTA
Total Population: 354.004
Percentage of Population over National total: 1,5%
Urban Population: 295.242
Rural Population: 58.763
Male Population: 178.351
Female Population: 175.653
Over 15 years old: 229.820

Capital: La Asunción
Capital's Population: 23.007
Percentage over the sum total Population of State Capitals: 0,10%
Capital's Population plus Metropolitan Areas: 23.007
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,10%
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ESTADO MONAGAS
Total Population: 577.735
Percentage of Population over National total: 2,5%
Urban Population: 460.658
Rural Population: 117.077
Male Population: 297.450
Female Population: 280.285
Over 15 years old: 375.066

Capital: Maturín
Capital's Population: 264.582
Percentage over the sum total Population of State Capitals: 1,15%
Capital's Population plus Metropolitan Areas: 322.100
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 1,40%
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TERRITORIO FEDERAL DELTA AMACURO
Total Population: 126.165
Percentage of Population over National total: 0,5%
Urban Population: 67.793
Rural Population: 58.426
Male Population: 65.046
Female Population: 61.119
Over 15 years old: 81.906

Capital: Tucupita
Capital's Population: 52.916
Percentage over the sum total Population of State Capitals: 0,23%
Capital's Population plus Metropolitan Areas: 52.916
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,23%

Total Population of the Country: 23.007.120
Total Urban Population:19.806.097
Total Rural Population:3.201.024
Total Male Population:11.581.729
Total Female Population:11.425.391
Total Population over 15 years old:14.936.234

Total Population of Capitals:8.800.223
Total Percentage of Population in Capitals:38,25%
Total Population Metropolitan Areas and Capitals:12.104.046
Total Percentage of Population in Metropolitan Areas and Capitals:52,61%
Total Population of Rest of the Country: 47,39%
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ESTADO BOLIVAR
Total Population: 1.224.431
Percentage of Population over National total: 5,3%
Urban Population: 1.092.376
Rural Population:132.055
Male Population: 621.110
Female Population: 603.321
Over 15 years old: 794.901

Capital: Ciudad Bolivar
Capital's Population: 287.589
Percentage over the sum total Population of State Capitals: 1,25%
Capital's Population plus Metropolitan Areas: 322.100
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 1,40%
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TERRITORIO FEDERAL AMAZONAS
Total Population: 97.458
Percentage of Population over National total: 0,4%
Urban Population: 42.938
Rural Population: 54.520
Male Population: 50.843
Female Population: 46.615
Over 15 years old: 63.269

Capital: Puerto Ayacucho
Capital's Population: 46.014
Percentage over the sum total Population of State Capitals: 0,20%
Capital's Population plus Metropolitan Areas: 46.014
Percentage over the sum total of Capitals and Metropolitan Areas of the Country: 0,20%

Total Population of the Country: 23.007.120
Total Urban Population:19.806.097
Total Rural Population:3.201.024
Total Male Population:11.581.729
Total Female Population:11.425.391
Total Population over 15 years old:14.936.234

Total Population of Capitals:8.800.223
Total Percentage of Population in Capitals:38,25%
Total Population Metropolitan Areas and Capitals:12.104.046
Total Percentage of Population in Metropolitan Areas and Capitals:52,61%
Total Population of Rest of the Country: 47,39%

  SOME OF OUR CLIENTS: 

- Alimentos Kraft de Venezuela
- Banco Mercantil (A.P)
- Banco Provincial (A.P)
- C.A. Tabacalera Nacional
- Cámara Venezolana de la Industria de la Radiodifusión (CVIR)
- Caramelos Fiesta
- Cauchos PIRELLI
- Cestaticket Accor Services
- Compañía Anónima Distribuidora de Alimentos (CADA)
- Corpoven (A.P)
- Curazao Tourism Development Bureau (CTDB)
- Distribuidora Craftman Continental
- Editorial Diario de los Andes
- Editorial La Calle
- Fábrica de Alimentos La Universal
- Juan Van Heel- DRAGOCO
- Laboratorios Janssen-Cilag
- Laboratorios Upjohn de Venezuela
- Lafarge Venezuela
- Lotería del Táchira
- Memorex- Telex de Venezuela
- Mitsubishi Motors Co.
- NCTV Canal 11 de Zulia
- Operadora MAXY'S
- Promotora Lotto- quiz
- Radio Minuto Barquisimeto
- Revlon Overseas Corp.
- Sistemas Ericsson de Venezuela
- Sociedad de Autores y Compositores de Venezuela (SACVEN)
- Venevisión
- Zanussi- Mundo Blanco de Venezuela

 

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